Program Requirements
A 48-credit comprehensive business emphasis with attention to communication and messaging strategies for improving workplace outcomes.
Students in ADC programs work directly with advisors to create individualized degree plans.
| Code | Title | Credits |
|---|---|---|
| ACC 201 | Introduction to Financial Accounting | 3 |
| ADC 300 | Degree to Career Success | 1 |
| ADC 490 | Capstone | 3 |
| BUAD 185 | Business Communication | 3 |
| BUAD 270 | Principles of Marketing | 3 |
| BUAD 300 | Business Ethics | 3 |
| BUAD 333 | Organizational Behavior | 3 |
| BUAD 335 | Marketing Communications | 3 |
| BUAD 350 | Human Resource Management | 3 |
| BUAD 355 | Finance for the Non-Financial Manager | 3 |
| BUAD 397 | Special Topics (Introduction to Sales) | 2 |
| COM 274 | Public Relations Communication | 3 |
| COM 371 | Small Group and Conflict Management | 3 |
| COM 375 | Social Media Skills | 3 |
| COM 377 | Intercultural Communication in the Digital Age | 3 |
| ENG 302 | Technical Writing | 3 |
| FILM 346 | Multimedia Communication | 3 |
| Total Credits | 48 | |
Digital Marketing Specialization (optional with Business Communication major):
| Code | Title | Credits |
|---|---|---|
| BUAD 327 | Social Media Marketing | 3 |
| BUAD 345 | Consumer Behavior | 3 |
| COM 474 | Campaign Planning in Advertising and Public Information | 3 |
| DES 173 | Foundation Design: Digital Art and Design | 3 |
Western Watershed General Education Requirements
Students must complete all Western Watershed General Education requirements to graduate.
Graduation Requirements
Undergraduate programs require a minimum of 120 semester credits for graduation. Of those 120 credits, 40 credits must be in upper-division courses (those marked 300 and above). Fifteen of these 40 upper-division credits must be earned in courses that are part of the standard or comprehensive major program being pursued.
Students are expected to review all graduation requirements, which can be found in the Western Undergraduate Catalog: Graduation Requirements.
Degree Plans are for planning purposes. They reflect a suggested plan to complete the degree in a projected timeframe per program of study.
“Western Watershed Course(s)” refers to a course from the Tributaries area of the Western Watershed program. These courses should be chosen in consultation with the student’s advisor.
| Year One | ||
|---|---|---|
| Fall | Credits | |
| ADC 300 | Degree to Career Success | 1 |
| BUAD 185 | Business Communication | 3 |
| COM 274 | Public Relations Communication | 3 |
| Credits | 7 | |
| Spring | ||
| BUAD 270 | Principles of Marketing | 3 |
| COM 375 | Social Media Skills | 3 |
| Credits | 6 | |
| Summer | ||
| COM 377 | Intercultural Communication in the Digital Age | 3 |
| ENG 302 | Technical Writing | 3 |
| Credits | 6 | |
| Year Two | ||
| Fall | ||
| ACC 201 | Introduction to Financial Accounting | 3 |
| BUAD 333 | Organizational Behavior | 3 |
| Credits | 6 | |
| Spring | ||
| BUAD 335 | Marketing Communications | 3 |
| FILM 346 | Multimedia Communication | 3 |
| Credits | 6 | |
| Summer | ||
| BUAD 300 | Business Ethics | 3 |
| Credits | 3 | |
| Year Three | ||
| Fall | ||
| BUAD 355 | Finance for the Non-Financial Manager | 3 |
| COM 371 | Small Group and Conflict Management | 3 |
| Credits | 6 | |
| Spring | ||
| BUAD 350 | Human Resource Management | 3 |
| ADC 490 | Capstone | 3 |
| Credits | 6 | |
| Total Credits | 46 | |
Optional Digital Marketing Specialization
| Year Four | ||
|---|---|---|
| Fall | Credits | |
| DES 173 | Foundation Design: Digital Art and Design | 3 |
| BUAD 327 | Social Media Marketing | 3 |
| Credits | 6 | |
| Spring | ||
| BUAD 345 | Consumer Behavior | 3 |
| Credits | 3 | |
| Summer | ||
| COM 474 | Campaign Planning in Advertising and Public Information | 3 |
| Credits | 3 | |
| Total Credits | 12 | |