Business Administration Comprehensive Major: Design Thinking and Innovation Emphasis

Program Requirements

The Design Thinking and Innovation Emphasis prepares students to think and act as a leader who challenges the status quo. Students experience cutting edge innovation and design-thinking techniques necessary for solving the ever changing commercial, social, and environmental challenges of tomorrow. Design Thinking and Innovation students master the ability to recognize opportunity, frame problems, think creatively, manage risk, and launch organzations. 

Base Curriculum
ACC 201Introduction to Financial Accounting3
ACC 202Introduction to Managerial Accounting3
ECON 201Macroeconomics (GT-SS1)3
ECON 202Microeconomics3
Select one of the following mathematics courses:3-4
College Algebra (GT-MA1)
Precalculus (GT-MA1)
Calculus I (GT-MA1)
One of the following:3
Spreadsheets and Analysis
Professional Computer Skills
One of the following:3
Probability and Statistics (GT-MA1)
Statistics for Business and Economics
Total Credits21-22

The 15-credit Business Administration Nucleus forms the core for each of the emphasis areas and also comprises the bulk of the Standard Program. It is important that the student achieve a high level of understanding of the basic fundamental concepts represented by these courses to be successful in the completion of the required upper- level course work and in their business career. If BUAD 350 Human Resource Management Human Resource Management is used to satisfy the requirements of the Business Administration Nucleus, then it cannot be used to satisfy the elective requirement within the major.

Business Administration Nucleus
BUAD 185Business Communication3
BUAD 210Legal Environment of Business3
BUAD 270Principles of Marketing3
BUAD 360Managerial Finance3
One of the following:3
Organizational Behavior
Human Resource Management
Total Credits15

And the following:

ACC 255Business Structure and Taxes3
BUAD 275Design Your Life3
BUAD 375Applied Design Thinking & Innovation3
BUAD 382Creative Design, Prototyping, and Testing3
BUAD 406Design Thinking and Innovation Immersion3
BUAD 494Business Model and Organizational Strategy Design3
Select nine credits of the following electives:9
Strategic Negotiations
Business Analytics
Advanced Business Law
Social Media Marketing
Organizational Behavior
Marketing Communications
Global Business
Sales I
Consumer Behavior
Total Credits27

Capstone Course Requirement

The following courses in the Business Administration Major fulfill the capstone course requirement: BUAD 494 Business Model and Organizational Strategy Design.

Graduation Requirements

Undergraduate programs require a minimum of 120 semester credits for graduation.  Of those 120 credits, 40 credits must be in upper-division courses (those marked 300 and above).  Fifteen of these 40 upper-division credits must be earned in courses that are part of the standard or comprehensive major program being pursued. 

Students are expected to review all graduation requirements, which can be found in the Western Undergraduate Catalog: Graduation Requirements

Plan of Study Grid
Year One
FallCredits
BUAD 101 Business of Life 3
ENG 102 Writing and Rhetoric I (GT-CO1) 3
Gen Ed Natural Sciences w/lab 4
HWTR 100 First Year Seminar 1
MATH 140 College Algebra (GT-MA1) 3
 Credits14
Spring
ACC 201 Introduction to Financial Accounting 3
ECON 201 Macroeconomics (GT-SS1) 3
ENG 103 Writing and Rhetoric II (GT-CO2) 3
Gen Ed Natural Sciences w/lab 4
Gen Ed Area III 3
 Credits16
Year Two
Fall
ACC 202 Introduction to Managerial Accounting 3
ECON 216 Statistics for Business and Economics 3
BUAD 275 Design Your Life 3
Gen Ed Area I 3
Gen Ed Area III 3
 Credits15
Spring
BUAD 220 Spreadsheets and Analysis 3
BUAD 270 Principles of Marketing 3
ECON 202 Microeconomics 3
Gen Ed Area I 3
Gen Ed Area III 3
 Credits15
Year Three
Fall
BUAD 185 Business Communication 3
BUAD 210 Legal Environment of Business 3
BUAD 375 Applied Design Thinking & Innovation 3
Elective Elective 6
 Credits15
Spring
ACC 255 Business Structure and Taxes 3
BUAD 333
Organizational Behavior
or Human Resource Management
3
Elective Elective 6
Elective Design Thinking and Innovation Elective 3
 Credits15
Year Four
Fall
BUAD 360 Managerial Finance 3
BUAD 382 Creative Design, Prototyping, and Testing 3
BUAD 406 Design Thinking and Innovation Immersion 3
Elective Elective 6
 Credits15
Spring
BUAD 494 Business Model and Organizational Strategy Design 3
Elective Elective 6
Elective Design Thinking and Innovation Elective 6
 Credits15
 Total Credits120