Business Administration Comprehensive Major: Marketing Emphasis

Program Requirements

A minimum of 63 credits is required, including the 21-credit Base Curriculum, the 15- credit Business Administration Nucleus:

Base Curriculum
ACC 201Introduction to Financial Accounting3
ACC 202Introduction to Managerial Accounting3
ECON 201Macroeconomics3
ECON 202Microeconomics3
Select one of the following mathematics courses:3-4
College Algebra (GT-MA1)
Precalculus (GT-MA1)
Calculus I (GT-MA1)
One of the following:3
Spreadsheets and Analysis
Professional Computer Skills
One of the following:3
Probability and Statistics
Statistics for Business and Economics
Total Credits21-22

The 15-credit Business Administration Nucleus forms the core for each of the emphasis areas and also comprises the bulk of the Standard Program. It is important that the student achieve a high level of understanding of the basic fundamental concepts represented by these courses to be successful in the completion of the required upper- level course work and in their business career. If BUAD 350 Human Resource Management Human Resource Management is used to satisfy the requirements of the Business Administration Nucleus, then it cannot be used to satisfy the elective requirement within the major.

Business Administration Nucleus
BUAD 185Business Communication3
BUAD 210Legal Environment of Business3
BUAD 270Principles of Marketing3
BUAD 360Managerial Finance3
One of the following:3
Organizational Behavior
Human Resource Management
Total Credits15

And the following courses:

BUAD 327Social Media Marketing3
BUAD 335Marketing Communications3
BUAD 343Sales I3
BUAD 345Consumer Behavior3
BUAD 425Marketing Research3
BUAD 491Strategic Management3
Select nine credits of the following electives:9
Business of Life 1
Introduction to Hospitality 1
Business Ethics
Business Analytics
Business Law
Management Information Systems
Human Resource Management
Sales II
Sales III
Internship in Business Administration 1
Introduction to Web Design
Issues Management
Total Credits27

Capstone Course Requirement

The following courses in the Business Administration Major fulfill the capstone course requirement: BUAD 491 STRATEGIC MANAGEMENT.

Graduation Requirements

Undergraduate programs require a minimum of 120 semester credits for graduation.  Of those 120 credits, 40 credits must be in upper-division courses (those marked 300 and above).  Fifteen of these 40 upper-division credits must be earned in courses that are part of the standard or comprehensive major program being pursued. 

Students are expected to review all graduation requirements, which can be found in the Western Undergraduate Catalog: Graduation Requirements