Business Administration Comprehensive Major: Marketing Emphasis

Program Requirements

A minimum of 63 credits is required, including the 21-credit Base Curriculum, the 15- credit Business Administration Nucleus:

Base Curriculum
ACC 201Introduction to Financial Accounting3
ACC 202Introduction to Managerial Accounting3
ECON 201Macroeconomics (GT-SS1)3
ECON 202Microeconomics3
Select one of the following mathematics courses:3-4
College Algebra (GT-MA1)
Precalculus (GT-MA1)
Calculus I (GT-MA1)
One of the following:3
Spreadsheets and Analysis
Professional Computer Skills
One of the following:3
Probability and Statistics (GT-MA1)
Statistics for Business and Economics
Total Credits21-22

The 15-credit Business Administration Nucleus forms the core for each of the emphasis areas and also comprises the bulk of the Standard Program. It is important that the student achieve a high level of understanding of the basic fundamental concepts represented by these courses to be successful in the completion of the required upper- level course work and in their business career. If BUAD 350 Human Resource Management Human Resource Management is used to satisfy the requirements of the Business Administration Nucleus, then it cannot be used to satisfy the elective requirement within the major.

Business Administration Nucleus
BUAD 185Business Communication3
BUAD 210Foundations of Business Law3
BUAD 270Principles of Marketing3
BUAD 360Managerial Finance3
One of the following:3
Organizational Behavior
Human Resource Management
Total Credits15

And the following courses:

BUAD 327Social Media Marketing3
BUAD 335Marketing Communications3
BUAD 343Sales I3
BUAD 345Consumer Behavior3
BUAD 425Marketing Research3
BUAD 491Strategic Management3
Select nine credits of the following electives:9
Business of Life 1
Introduction to Sustainable Tourism & Hospitality 1
Business Ethics
Business Analytics
Advanced Business Law
Human Resource Management
Sales II
Sales III
Internship in Business Administration 1
Introduction to Web Design
Total Credits27
1

No more than three credits from BUAD 101 Business of Life, BUAD 150 Introduction to Sustainable Tourism & Hospitality, or BUAD 499 Internship in Business Administration may be used to satisfy the elective requirement.

Capstone Course Requirement

The following courses in the Business Administration Major fulfill the capstone course requirement: BUAD 491 Strategic Management.

Western Watershed General Education Requirements

Students must complete all Western Watershed General Education requirements to graduate. 

Graduation Requirements

Undergraduate programs require a minimum of 120 semester credits for graduation.  Of those 120 credits, 40 credits must be in upper-division courses (those marked 300 and above).  Fifteen of these 40 upper-division credits must be earned in courses that are part of the standard or comprehensive major program being pursued. 

Students are expected to review all graduation requirements, which can be found in the Western Undergraduate Catalog: Graduation Requirements

Degree Plans are for planning purposes.  They reflect a suggested plan to complete the degree in a projected timeframe per program of study.

"Western Watershed Course(s)” refers to a course from the Tributaries area of the Western Watershed program. These courses should be chosen in consultation with the student’s advisor.

Sample Plan

Plan of Study Grid
Year One
FallCredits
WWGE: Headwaters 101/102/103/104 2
ENG 102 Writing and Rhetoric I (GT-CO1) 3
MATH 140 College Algebra (GT-MA1) 3
BUAD 101 Business of Life 3
Western Watershed Course(s) 3-4
 Credits14-15
Spring
ACC 201 Introduction to Financial Accounting 3
ECON 201 Macroeconomics (GT-SS1) 3
ENG 103 Writing and Rhetoric II (GT-CO2) 3
Western Watershed Course(s) 6-7
 Credits15-16
Year Two
Fall
ACC 202 Introduction to Managerial Accounting 3
ECON 216 Statistics for Business and Economics 3
BUAD 185 Business Communication 3
Western Watershed Course(s) 6
 Credits15
Spring
BUAD 220 Spreadsheets and Analysis 3
BUAD 270 Principles of Marketing 3
ECON 202 Microeconomics 3
Western Watershed Course(s) 6
 Credits15
Year Three
Fall
BUAD 210 Foundations of Business Law 3
BUAD 343 Sales I 3
BUAD 345 Consumer Behavior 3
Elective 6
 Credits15
Spring
BUAD 327 Social Media Marketing 3
BUAD 333
Organizational Behavior
or Human Resource Management
3
BUAD 335 Marketing Communications 3
Western Watershed Course(s) 6
WWGE: Delta 301/302/303/304 1
 Credits16
Summer
BUAD 499 Internship in Business Administration 1-6
 Credits1-6
Year Four
Fall
BUAD 360 Managerial Finance 3
BUAD 425 Marketing Research 3
Western Watershed Course(s) 9
 Credits15
Spring
BUAD 491 Strategic Management 3
Electives 9
Western Watershed Course(s) 3
 Credits15
 Total Credits121-128

Western is committed to doing our part to provide each student a clear path to graduation. This four‐year degree plan is a sample map for fulfilling requirements in the major and General Education. The pathway that you take to your degree may differ somewhat from this illustration, depending on where you start and the detours and side trips you may take along the way. You are responsible for ensuring your overall, upper division, and major‐specific credits as well as GPA requirements are fulfilled for graduation.