The Certificate in Marketing is designed to equip students with the latest marketing principles and practices, providing them with skills that will enhance their professional journey . This program is ideal for individuals seeking to gain marketing knowledge, or entrepreneurs aiming to effectively promote their businesses. Through a combination of theoretical coursework and practical applications, students will acquire the skills necessary to excel in the dynamic field of marketing.
| Code | Title | Credits |
|---|---|---|
| BUAD 270 | Principles of Marketing | 3 |
| BUAD 335 | Marketing Communications | 3 |
| One of the following: | 3 | |
| BUAD 327 | Social Media Marketing | 3 |
| BUAD 343 | Sales I | 3 |
| BUAD 345 | Consumer Behavior | 3 |