Program Requirements
A 48-credit comprehensive business emphasis with attention to communication and messaging strategies for improving workplace outcomes.
| Code | Title | Credits |
|---|---|---|
| ACC 201 | Introduction to Financial Accounting | 3 |
| ADC 300 | Degree to Career Success | 1 |
| ADC 490 | Capstone | 3 |
| BUAD 185 | Business Communication | 3 |
| BUAD 270 | Principles of Marketing | 3 |
| BUAD 300 | Business Ethics | 3 |
| BUAD 333 | Organizational Behavior | 3 |
| BUAD 335 | Marketing Communications | 3 |
| BUAD 350 | Human Resource Management | 3 |
| BUAD 355 | Finance for the Non-Financial Manager | 3 |
| BUAD 397 | Special Topics (Introduction to Sales) | 2 |
| COM 274 | Public Relations Communication | 3 |
| COM 346 | Multimedia Communication | 3 |
| COM 371 | Small Group and Conflict Management | 3 |
| COM 375 | Social Media Skills | 3 |
| COM 377 | Intercultural Communication in the Digital Age | 3 |
| ENG 302 | Technical Writing | 3 |
| Total Credits | 48 | |
Digital Marketing Specialization (optional with Business Communication major):
| Code | Title | Credits |
|---|---|---|
| BUAD 327 | Social Media Marketing | 3 |
| BUAD 345 | Consumer Behavior | 3 |
| COM 474 | Campaign Planning in Advertising and Public Information | 3 |
| DES 173 | Foundation Design: Digital Art and Design | 3 |
Sample Plan
| Year One | ||
|---|---|---|
| Fall | Credits | |
| ADC 300 | Degree to Career Success | 1 |
| BUAD 185 | Business Communication | 3 |
| COM 274 | Public Relations Communication | 3 |
| Credits | 7 | |
| Spring | ||
| BUAD 270 | Principles of Marketing | 3 |
| COM 375 | Social Media Skills | 3 |
| Credits | 6 | |
| Summer | ||
| COM 377 | Intercultural Communication in the Digital Age | 3 |
| ENG 302 | Technical Writing | 3 |
| Credits | 6 | |
| Year Two | ||
| Fall | ||
| ACC 201 | Introduction to Financial Accounting | 3 |
| BUAD 333 | Organizational Behavior | 3 |
| Credits | 6 | |
| Spring | ||
| BUAD 335 | Marketing Communications | 3 |
| COM 346 | Multimedia Communication | 3 |
| Credits | 6 | |
| Summer | ||
| BUAD 300 | Business Ethics | 3 |
| Credits | 3 | |
| Year Three | ||
| Fall | ||
| BUAD 355 | Finance for the Non-Financial Manager | 3 |
| COM 371 | Small Group and Conflict Management | 3 |
| Credits | 6 | |
| Spring | ||
| BUAD 350 | Human Resource Management | 3 |
| ADC 490 | Capstone | 3 |
| Credits | 6 | |
| Total Credits | 46 | |
Optional Digital Marketing Specialization
| Year Four | ||
|---|---|---|
| Fall | Credits | |
| DES 173 | Foundation Design: Digital Art and Design | 3 |
| BUAD 327 | Social Media Marketing | 3 |
| Credits | 6 | |
| Spring | ||
| BUAD 345 | Consumer Behavior | 3 |
| Credits | 3 | |
| Summer | ||
| COM 474 | Campaign Planning in Advertising and Public Information | 3 |
| Credits | 3 | |
| Total Credits | 12 | |